The growth in ecommerce platforms has driven consumers away from brand sites to marketplaces.
Jumpshot studied 42,000 consumer purchases among four major retail brands in Q3 2017. This report analyzes conversions on the brands’ web sites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon, Macys.com and Nordstrom.com.
Download this report to learn:
- The percentage of consumer purchases that occur outside brand sites and in marketplaces
- Which marketplace outperforms Amazon in conversions for key brands
- What proportion of brand search conversions occur in a marketplace