Wednesday, May 8, 2019

New York, New York

Reinvent the Customer Journey:

The New Science of Digital Growth and Conversion

A breakfast event with Dr. Stephen Kraus - Head of Digital Insights

Join us for breakfast and a panel discussion on May 8th in New York City!

Jumpshot's Head of Digital Insights Dr. Stephen Kraus will present new data and host a panel of experts on data-driven strategies for digital growth and conversion. We’ll share case studies of winning brands, and our latest analysis of two billion digital transactions to explore…

  • Digital Journeys Re-Imagined: Using clickstream data to identify how marketers can best influence complex customer journeys
  • Amazon Insights: Amazon averages 75% online market share across major categories. We’ll explore what the data say about how best to work with -- or compete against -- Amazon
  • Search Trends: Exploring the latest shifts in how and where consumers search online, including crucial differences between Google search and Amazon search
  • Growth & Conversion Masters: Best practices learned from some of the fastest-growing and highest-converting websites


May 8, 2019
8:30 - 10:30 am


IAB Ad Lab (Interactive Advertising Bureau)
116 E 27th St, New York City


Meet the Host



Dr. Stephen Kraus is Head of Digital Insights for Jumpshot Inc. Author of three books, Steve speaks widely on digital trends, and holds a Ph.D. in social psychology from Harvard University. Jumpshot is “the eCommerce currency,” and comprehensively measures the digital world with its panel of more than 100 million digital consumers.


Meet the Panel



Rand Fishkin is Founder of SparkToro, and Chair of the Board of Directors of Moz, which he also founded. He is considered one of the world’s leading experts on search engine optimization. Rand has hundreds of thousands of followers, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World, is currently rated five stars on Amazon.  

Eric Higgins is Head of Data Science & Analytics at PepsiCo. He is responsible for PepsiCo’s entire eCommerce analytics strategy, including all data partnerships and online sales channels. Eric was previously Director of Marketplace Pricing and Analytics for Amazon.

Karthic Bala is EVP & Chief Data Officer at Condé Nast. He is widely recognized as an industry leader in leveraging data to drive growth in digital media, programmatic ad sales, and marketing solutions. Karthic previously served as president of Precision Health Data Institute and oversaw Viacom’s business intelligence and data-warehousing department.

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