Thursday 2 May 2019

London, England

Reinvent the Customer Journey:

The New Science of Digital Growth and Conversion

A breakfast event with Dr. Stephen Kraus - Head of Digital Insights

Join us for breakfast and a panel discussion on 2nd May in London!

Jumpshot's Head of Digital Insights Dr. Stephen Kraus will present new data and host a panel of experts on data-driven strategies for digital growth and conversion. We’ll share case studies of winning brands, and our latest analysis of two billion digital transactions to explore…

  • Digital Journeys Re-Imagined: Using clickstream data to identify how marketers can best influence complex customer journeys
  • Amazon Insights: Amazon averages 65% online market share in the U.K. We’ll explore what the data say about how best to work with -- or compete against -- Amazon
  • Search Trends: Exploring the latest shifts in how and where consumers search online, including crucial differences between Google search and Amazon search
  • Growth & Conversion Masters: Best practices learned from the U.K.’s fastest-growing and highest-converting websites


2nd May 2019
9:30 - 12:30 pm


IAB Events & Training Space
14 Macklin Street, London WC2B 5NF


Meet the Host



Dr. Stephen Kraus is Head of Digital Insights for Jumpshot Inc. Author of three books, Steve speaks widely on digital trends, and holds a Ph.D. in social psychology from Harvard University. Jumpshot is “the eCommerce currency,” and comprehensively measures the digital world with its panel of more than 100 million digital consumers.


Meet the Panel



Warren Mackay-Smith is Global Director People Relationship Marketing for Unilever, where he oversees the integration of data, technology and creative to drive customized experiences for consumers at scale. In his nearly two decades with Unilever, he has held senior leadership positions responsible for ecommerce, omnichannel, smart data, and shopper insights.

Stuart Johnston is Global Commerce Director for Zenith, one of the world’s leading agencies. He works with brands across Zenith’s portfolio, helping them build individualized commerce roadmaps, develop partnerships with retailers, and connect with consumers throughout the customer journey. He previously led digital teams at Argos, Debenhams and LiveArea.

Sunando Das is Head of Analytics (EMEA) for Annalect, where he works at the convergence of strategy consulting, data science and digital marketing to drive the transformation of global brands. He previously led analytics efforts for major firms such as Prophet, Kantar, and Ipsos.

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