jumpshot-logo-183x42.png   on-demand webinar


Google Uncensored:

How Hidden Trends in Queries, Clicks, and Consumer Behavior 
Are Redefining Search

Watch this on-demand webinar for a deep dive into never-before-seen data about searcher behavior and search opportunities.

Our three distinguished panelists will tackle some of the most fundamental questions about Google and Amazon today, including:


    1. How big is web search?: Is it growing or shrinking? How have search volumes on Google compared to Bing, YouTube, Facebook, Amazon, DuckDuckGo? And what’s the role of that search on web behavior at large?

    2. Where does traffic go after a Google search?: How much traffic does Google drive to various sites compared to Google’s own sites? Where do localized search terms tend to lead consumers? What are the latest trends in click-through rates for paid and organic searches? Are “zero-click searches” on the rise?

    3. How does search behavior on Google differ from search behavior on Amazon?: How and where do consumers search for products? How do product search patterns change across product categories and on branded and non-branded terms? How do search behaviors change across the customer journey, from upper-funnel product discovery to lower-funnel research and purchase?

Watch the webinar now to gain powerful insights on SEO!

  


Meet the Panel

 

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Rand Fishkin is the cofounder & CEO of SparkToro, cofounder and chairman of Moz, author of Lost & Founder: A Painfully Honest Field Guide to the Startup World, and widely considered one of the world's leading experts on web search and SEO. He loves answering the questions Google won't.  

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Britney Muller is Senior SEO Scientist at Moz, and Founder of Pryde Marketing. She writes and speaks widely on search trends, marketing analytics, and data-driven decision-making. Moz is one of the oldest and most influential SEO companies in the world.

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Dr. Stephen Kraus is Head of Digital Insights for Jumpshot Inc. Author of three books, Steve speaks widely on digital trends, and holds a Ph.D. in social psychology from Harvard University. Jumpshot is “the eCommerce currency,” and comprehensively measures the digital world with its panel of more than 100 million digital consumers. 

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Steve Levay is Communications Manager at Jumpshot, tasked with recognizing trends and uncovering insights within Jumpshot's behavioral datasets. He has ten years of experience thinking and writing about consumer behavior in a range of contexts from luxury travel to eCommerce to streaming media.

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