Register for this on-demand webinar detailing how to leverage clickstream data to optimize your ecommerce efforts.
Our Head of Digital Insights, Dr. Stephen Kraus will present his latest analysis of data from Jumpshot’s panel of 100 million digital devices, and detail how to turn data into insights into action.
Topics will include:
- Search Strategy: How to leverage search macro-trends such as the growth of product search on Amazon, and the rise of ”zero-click searches” on Google
- Search Tactics: How to enhance your SEO & PPC strategies with sales and conversion data from every site, including your competitors and online marketplaces
- Compelling Content: Case studies of brands that have created impactful content based on a multi-faceted understanding of their target consumer
- Understanding Influencers: Influencers generate a lot of headlines these days; we’ll highlight which actually generate ROI in specific categories
- Dashboard Must-Haves: The ecommerce metrics that every dashboard needs, and a checklist for ensuring your data will meet your needs
About the Presenter:
||Dr. Stephen Kraus is Head of Digital Insights for Jumpshot Inc. Author of three books, Steve speaks widely on digital trends, and holds a Ph.D. in social psychology from Harvard University. Jumpshot is “the eCommerce currency,” and comprehensively measures the digital world with its panel of more than 100 million digital consumers.