In a freewheeling, data-packed conversation, Jumpshot and eMarketer highlight the ways to navigate the Amazon Era.
Jumpshot CEO, Deren Baker, joined Ezra Palmer, editor and publisher of eMarketer media properties, and Yory Wurmser, principal analyst at eMarketer, to discuss trends in the retail and eCommerce sectors. In addition to seeing how marketers in different sectors have responded to the new customer journey, watch this webinar to learn:
- The preferred buying channel for different product categories
- Why retailers are betting big on innovative digital experiences
- How income stagnation is benefiting discount and luxury retailers
- How to navigate in the Amazon era