Consumers have more ways than ever before to discover, research, compare and buy online. And that means marketers have more decisions to make than ever before.
If you’re going to compete and win in the complex world of eCommerce, you have to meet customers where they browse online, understand how they search and compare products in your category, and assess the competitive performance of that category across retail domains.
Download this ebook to get a tactical framework powered by metrics that can help:
- Reveal underlying patterns in consumer desire
- Master product discovery keywords
- Capture shifting overall category market share
Find out how to turn raw data on consumer behavior into actionable insights.