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Consumer Marketing Trends  

An In-Depth Look at Online Purchases    


Jumpshot studied 42,000 consumer purchases among four major retail brands in Q3 2017. This report analyzes conversions on the brands’ web sites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon, Macys.com and Nordstrom.com.

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